Professora Isabel Cantista lança livro sobre Moda de Luxo
Understanding Luxury Fashion From Emotions to Brand Building
Series: Palgrave Advances in Luxury
· Takes an interdisciplinary approach, exploring luxury from philosophical and social science perspectives
· Highlights the characteristics of the Chinese market - the most important market for the luxury industry
· Responds to current challenges facing the luxury fashion sector
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work.
Comparative analysis between countries is brought together with an emphasis on China.
Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
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