Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Economics

Versao Portuguesa

SIMULAÇÃO - 2018/2019

3º curricular year
Semestralidade: 2nd semester


Leading Teacher: Prof. Doutora Elizabeth Real
Assistant Professor: Prof. Doutor A definir

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Main Aims/Objectives

Development of competences to promote learning through practical experience, equipping students with the knowledge to use the theoretical tools on preparation and evaluation of an applied project.

Students are expected to think about the various management problems in an integrated way, highlighting the
their decisions.

Specific Aims/Objectives

Interaction with the labor market. Application of know-how to know-how and know-how.

The aim is to support students´ reasoning and analytical skills, and they are confronted with situations as close as possible to reality, in which they face a dynamic and sometimes ambiguous context of identifying situations, applying knowledge, anticipating evolutions, taking take lessons and learn lessons.

Skills to be acquired

Teamwork, decision making, oral presentation and writing of reports.

Teaching Procedures

Theoretical classes and analysis of case studies.


Part One - Theoretical Framework
Review of theoretical concepts important for the accomplishment of the simulation work: Strategy, Human Resources; Marketing and Finance
Business Plan - Business Canvas

Part Two - Practical Background
Creativity - The Business Idea
The main business trends
The entrepreneur profile
Powerpoint Presentations
Report writing

Third part
Development of the project

Evaluation Type

According to the current evaluation regime in force at the University Lusíada - Norte.

Teaching Resources



Business Simulation
Business Context

Main Bibliography

Author Harford, Tim
Title Fifty things that made the modern economy
Editor Little, Brown Book Group
Year 2018
Author Alves, Manon Rosenboom
Title Marca Pessoal, SA
Edition 2ª Ed.
Place Lisboa
Editor Edições Sílabo
Year 2018
Author Monteiro, Fátima ; Resende, Marbino e Sá Silva, Eduardo
Title Plano de Negócios
Place Porto
Editor Vida Económica
Year 2017